STRICKER logo featuring a blue and green stylized 'S' icon beside the company name.
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Our History

Our story begins with Paul Stricker, a brave Austrian refugee that escaped WW2, by heading to Canada, through a long boat journey. A stop in Portugal, back in 1944, changed his life forever and his entrepreneur spirit did the rest.

After deciding to stay in Portugal to marry a young woman he met on a refugee's camp, his business activity became a story of resilience and innovation.

Entrepreneur by nature, he set up multiple small businesses before opening a store that repaired and sold pens in Coimbra. The small business grew into one of the top promotional stock keepers in Europe, a world reference in the market.

Stricker is, today, a worldwide company, headquartered in Coimbra and is present in more than 100 countries.

Paul Stricker’s resilience and commitment to innovation are still what drives each one of our teams today.

1944
1944

Founded in Coimbra by Paul Stricker.

1986
1986

Ricardo Stricker becomes CEO. Entry of the company into the advertising market

2000
2000

Beginning of procurement and sourcing in 
the East.

2001
2001

First catalogue is launched.

2003
2003

Establishment of headquarters in Murtede.

2007
2007

1st exhibition at Exploreclam, Madrid.

2009
2009

Inauguration of the Shanghai office to support the procurement team

2010
2010

Paulo Stricker becomes CEO. Sample warehouse built in Lisbon.
1st exhibition at PSI, Düsseldorf. Start of the internationalization process.

2011
2011

1st exhibition at CTCO, Lyon.

2012
2012

1st exhibition at Supplier Days, Ütrecht. 1st exhibition at Premium Sourcing, Paris.

2013
2013

1st exhibition at Remadays, Warsaw. hi!dea brand is launched.

2014
2014

Beginning of the activity in Brazil. Award Star prize by Fyvar. 1st exhibition at Promogift, Madrid, 1st exhibition at TONS (current PPE), Coventry. Creation of commercial units in Paris and Warsaw Integration of printing services

2016
2016

Expansion of the printing house. 1st exhibition at Promotionmässan, Stockholm.

2017
2017

Launch of new website.

2018
2018

Award of the Best SME Export Award by NOVO BANCO and Jornal de Negócios. Acquisition of Reda.

2019
2019

Award of the Entrepreneurship Award 2018 by INSEAD (European Institute of Business Administration)

2020
2020

Launch of two new brands: ekston® and BRANVE®

2021
2021

The entire Stricker Group integrated into a unique technological platform and subsequent expansion of the Murtede unit, doubling the Production and office area

2022
2022

Opening of the market in New Zealand, and South American market beyond Brazil's borders.

2024
2024

Start of the partnership with Ach.Brito. Logo redesign. Celebration of 80 years